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Terms of Service

Effective Date: 6 April 2026
Last Updated: 24 October 2026

These Terms of Service (“Terms”) govern your use of the Limitless mobile application (the “App”), published by Mirage Creative Ltd, a company registered in England and Wales (company number 17094199) (“we”, “us”, “our”).

By downloading, installing, accessing, or using the App, you agree to these Terms. If you do not agree, do not use the App.

1. What the App Is

Limitless is a self-development and wellbeing app designed to support personal routines and reflective practice through features such as:

• morning and evening routines
• journaling and gratitude
• affirmations and guided audio
• meditation and breathwork support
• habit tracking and progress tools
• wellbeing prompts and reminders

The App is provided as a personal development tool for general wellness purposes.

2. Important Health Disclaimer

Nothing in the App should be treated as:

• medical advice
• psychiatric advice
• psychological treatment
• diagnosis
• emergency guidance
• a substitute for a qualified healthcare professional

Always use judgment and consult an appropriate professional before beginning any new wellness, breathing, meditation, cold exposure, or self-development routine, especially if you have a medical condition, mental health concern, cardiovascular issue, respiratory condition, are pregnant, or have any other health risk factor.

3. Breathwork and Cold Exposure Warning

Some App content may reference breathwork, rapid-breathing and breath-hold techniques, meditation, and cold water or cold exposure practices.

You agree that:

• you use these features entirely at your own risk
• you will not perform breathwork while driving, swimming, bathing, in water, operating machinery, or in any context where dizziness, altered consciousness, or fainting could be dangerous
• you will stop immediately if you feel unwell, faint, dizzy, distressed, or unsafe
• you understand cold exposure carries real risks and should be approached carefully

To the maximum extent permitted by law, we are not responsible for injury, loss, or harm resulting from your decision to engage in such activities.

4. AI Feature Disclaimer

The App may include AI-generated reflections, coaching, or similar automated responses.

You understand and agree that AI output:

• is generated automatically
• may be incomplete, inaccurate, generic, outdated, or inappropriate
• is not professional coaching, counselling, therapy, or medical advice
• should be treated as informational only

If you are in crisis or need urgent help, contact a qualified professional or an emergency/crisis support service in your area.

5. Eligibility

You must be at least 13 years old to use the App. If you are under 18, you should use the App only with the involvement or permission of a parent or guardian.

You must be at least 16 years old to use the Healing Hub Community (see section 10).

6. No Account Guarantee / Data Responsibility

The current version of the App may not require a user account. Much of your content may be stored locally on your device.

You are responsible for:

• maintaining the security of your device
• keeping your operating system updated
• managing backups where relevant
• controlling who has access to your phone or tablet

We are not responsible for lost local data caused by device loss, deletion, reset, corruption, uninstall, or third-party device issues.

7. Acceptable Use

You agree not to:

• use the App for any unlawful, abusive, fraudulent, or harmful purpose
• interfere with or disrupt the App’s operation
• attempt to reverse engineer, decompile, or extract source code except where prohibited by law from restricting that right
• bypass security or access controls
• misuse feedback tools to send illegal, abusive, infringing, or malicious material
• use the App in a way that could damage the App, its services, or other users
• post or send anything in Circles or the Healing Hub Community that breaks section 10 or the community guidelines

8. Intellectual Property

The App, including its design, branding, text, structure, graphics, routines, prompts, audio content, and other original materials, is owned by or licensed to us and protected by intellectual property laws.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the App for your personal, non-commercial use.

You may not copy, distribute, sell, sublicense, publicly exploit, or create derivative commercial works from the App or its content except where we have given written permission.

9. Your Content

To the extent permitted by law, you retain ownership of content you create in the App, such as journal entries, recordings, uploaded images, and personal notes.

However, if you voluntarily submit feedback, bug reports, screenshots, suggestions, or feature ideas, you grant us a non-exclusive, worldwide, royalty-free licence to use, review, reproduce, adapt, and act on that feedback for product improvement and support purposes.

Content you post in Circles or the Healing Hub Community is covered by section 10.

10. Community Features (Circles and Healing Hub Community)

The App includes two optional community features: Circles, small accountability groups of up to 20 people who share their display name, streak, preset cheers, a group chat of written messages (up to 280 characters) with emoji reactions, wins they choose to share, private direct messages between members who share a circle, plus the practices they did each day and, in Compete mode only, their daily Limitless Score and ranking (Champion mode never shows the score); and the Healing Hub Community, a peer grief-support space where members write posts and replies. Both are switched off until you choose to join, and you can use the rest of the App without them.

Who can join

• You must be at least 16 years old to use the Healing Hub Community.
• You must agree to the community guidelines shown in the App before you use the Community, and you must follow them.

Zero tolerance for objectionable content and abusive users

We do not tolerate objectionable content or abusive behaviour, including in circle chat messages, reactions and shared wins. You must not post, send, or name a circle with anything that includes:

• harassment, bullying, or abuse of any person
• hate speech or content that attacks people for who they are
• threats or encouragement of violence or self-harm
• sexual or sexually suggestive content
• spam, advertising, or self-promotion
• anyone else’s private or personal information
• medical, clinical, or treatment advice
• impersonation of any person or organisation
• anything unlawful or that infringes someone else’s rights

Moderation, reporting, and blocking

• Every Healing Hub Community post and reply is checked by a moderator before other members can see it.
• Circle chat messages and win notes appear in the circle straight away and any member can report them; depending on our moderation settings, they may instead be checked by a moderator before they appear. Messages and win notes that mention self-harm or suicide are always held for review, and the App shows the sender crisis support.
• We may refuse, hide, or remove any content, and suspend or ban any account, at our discretion and without notice, if we believe it breaks these Terms or the community guidelines or puts anyone at risk.
• You can report posts, replies, circle messages (including shared wins), direct messages and circle members, and you can block other users, from within the App (long-press a message in a chat, or Settings → Support → Report a concern). Content that receives several reports may be hidden automatically while we review it.
• We aim to review reports and act on them within 24 hours.

Your community content

You keep ownership of what you post. By posting, you grant us a non-exclusive, worldwide, royalty-free licence to host, store, display, and moderate that content, and to show it to other community members, for as long as needed to operate the community features. Circle messages, cheers, shared wins and reactions are kept in the circle’s chat history for 90 days and then deleted. Direct messages are visible only to the two people in the conversation, are not shared with moderators unless they mention self-harm or are reported, and are deleted after 90 days. This licence ends when you delete the content or your community account, except for copies moderators have already received for safety purposes (see our Privacy Policy).

You are responsible for what you post. Please think before sharing personal or sensitive details, because other members will be able to see them.

Peer support, not professional help

If you or someone else is in danger, call 999 (UK), 112 (EU), or 911 (US), or your local emergency number. In the UK you can call Samaritans free, any time, on 116 123.

Leaving and deleting

You can leave a circle, delete any of your own posts, replies or circle messages, and delete your whole community account at any time in the App (Your Circles, at the bottom of the Limitless Score screen, or the Healing Hub Community screen → “Delete my community account”). Deleting your community account permanently removes your community data, including your circle messages, direct messages (sent and received), shared wins, reactions and push notification tokens, from our server, as described in our Privacy Policy. Circle notifications are optional; you can turn them off at any time in Circles (“Circle notifications”) or in your phone’s Settings, and direct-message notifications can be turned off separately there (“Direct messages”).

11. Third-Party Services

Some App features may rely on third-party services, including but not limited to:

• ElevenLabs for text-to-speech
• OpenAI for AI-generated responses
• Cloudflare for hosting our servers, including the community features
• Telegram for moderating community posts and receiving reports
• messaging or task-routing services used for in-app feedback handling
• Expo push notification service (relaying to Apple Push Notification service or Firebase Cloud Messaging) for delivering circle notifications
• Apple, Google, Expo, or other platform/service infrastructure

We do not control third-party services and are not responsible for their uptime, security, content, policies, or performance. Your use of those features may also be subject to the third party’s own terms and privacy policies.

12. Fees, Subscriptions, and Purchases

If the App offers paid features, subscriptions, or in-app purchases now or in the future:

• pricing will be presented before purchase
• billing, renewals, cancellations, and refunds are generally handled by the applicable app store platform
• app store terms will apply in addition to these Terms

Unless expressly stated otherwise, subscriptions automatically renew according to the terms presented by the relevant app store at the time of purchase.

13. Availability and Changes

We may update, modify, suspend, or discontinue any part of the App at any time.

We do not guarantee that:

• the App will always be available
• the App will be error-free
• the App will meet every expectation or use case
• every feature will continue indefinitely

14. Beta / Evolving Product Reality

You acknowledge that the App may still be evolving and that some features may be added, removed, refined, or replaced over time. Some functionality may be experimental, imperfect, or dependent on third-party tools.

15. Health and Wellbeing Content

Limitless provides self-development content including guided breathwork, journaling prompts, affirmations, cold-water practice guidance, and reflection exercises. This content is for general wellbeing purposes only. It is not medical advice. It is not a substitute for diagnosis, treatment, or care from a qualified healthcare professional. You are responsible for using these practices safely and for stopping any practice that does not feel right for your body.

16. Disclaimer of Warranties

To the fullest extent permitted by law, the App is provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

17. Limitation of Liability

To the fullest extent permitted by law:

• we are not liable for any indirect, incidental, consequential, special, exemplary, or punitive damages
• we are not liable for loss of profits, revenue, goodwill, data, wellbeing outcomes, or business opportunity arising from or related to your use of the App
• our total aggregate liability for any claim arising out of or relating to the App will not exceed the greater of the amount you paid for the App in the 12 months before the claim arose, or £50

Nothing in these Terms excludes liability that cannot be excluded under applicable law, including liability for fraud, fraudulent misrepresentation, or death/personal injury caused by negligence where such exclusion is unlawful.

18. Indemnity

You agree to indemnify and hold harmless Sean Alexander and related parties from claims, liabilities, damages, losses, and expenses arising out of:

• your misuse of the App
• your breach of these Terms
• your violation of law or another person’s rights

19. Termination

We may suspend or terminate your access to the App if we reasonably believe you have breached these Terms, created risk, or misused the App.

We may also remove community content and suspend or ban community accounts as described in section 10. You can stop using the community features at any time by deleting your community account in the App.

Sections that by their nature should survive termination will continue to apply, including intellectual property, disclaimers, limitation of liability, indemnity, and governing law.

20. Governing Law

These Terms are governed by the laws of England and Wales, without regard to conflict-of-law principles.

Any dispute arising from these Terms or the App will be subject to the courts of England and Wales, unless mandatory consumer law in your jurisdiction provides otherwise.

21. Changes to These Terms

We may revise these Terms from time to time. If we do, we will update the Last Updated date above and may provide additional notice where appropriate. Continued use of the App after updated Terms take effect means you accept the revised Terms.

22. Contact

Mirage Creative Ltd
Company number: 17094199 (registered in England and Wales)
Email: hello@becominglimitless.app
Website: https://becominglimitless.app/

This document is a practical launch draft tailored to the current Limitless implementation and should be reviewed by a solicitor before public release and App Store submission.